3.4 Rakuten: Cash Back and Deals is a powerful app that transforms the way you shop online, offering a seamless experience that rewards you for your purchases. Here are some of its standout features:
As someone who frequently shops online, I’ve found Rakuten to be an invaluable tool in my daily life. For example, during the holiday season, I was on the hunt for gifts for my family. I opened the Rakuten app to browse through various retailers and quickly discovered that my favorite electronics store was offering 10% cash back. I made my purchases directly through the app, and not only did I save money on the gifts, but I also earned cash back that I could use for future shopping. Additionally, I often use Rakuten when booking travel. I recently booked a hotel for a weekend getaway and was thrilled to see that I could earn 6% cash back on my stay, which added to the excitement of my trip.
The user interface of the Rakuten app is clean and straightforward, making it easy to navigate. Upon opening the app, I’m greeted with a dashboard that showcases current cash back offers and deals. The workflow is seamless; I can quickly search for stores or browse categories. I appreciate how the app provides a clear breakdown of potential cash back earnings before I make a purchase. The performance is impressive, with minimal loading times, and I’ve never encountered any glitches during my shopping sessions. Overall, using Rakuten feels rewarding and enjoyable, as I know I’m getting more value out of my purchases.
Rakuten is free to use, which is one of its most appealing aspects. There are no hidden fees or subscription costs, making it accessible for everyone. The cash back you earn is essentially free money for shopping you would do anyway. I’ve found that the app pays out cash back through PayPal or checks, which is a convenient way to receive my earnings without any additional charges.
Rakuten regularly updates its app to enhance user experience and introduce new features. I’ve noticed improvements in the speed and functionality of the app over time. Customer support is readily available through the app, and I’ve had a positive experience when I reached out with questions. The support team was responsive and helpful, ensuring that any issues I encountered were resolved quickly. This level of support adds to my overall satisfaction with the app.
As an American user, security and privacy are paramount when using any app, and Rakuten does a commendable job in this regard. The app is available on both the App Store and Google Play, ensuring that it meets the necessary security standards for mobile applications. When registering, I was required to provide basic personal information, such as my name and email address, which is standard for cash back services. I appreciate that Rakuten has a clear privacy policy outlining how my data is used and protected.
Moreover, I’ve noticed that the app does not bombard me with intrusive ads, which is a relief. Instead, it focuses on relevant offers based on my shopping habits. While there is some tracking behavior to personalize my experience, I feel comfortable knowing that Rakuten prioritizes user privacy and security. Overall, I trust Rakuten with my information, and I feel secure while using the app for my shopping needs.





The app works or it doesn't. Rakuten in general is great, especially with the desktop add-on. The app only works correctly sometimes. I've reinstalled and cleared cache and it still only partly works. Sometimes I can't get into any profile/account info. Sometimes the biometrics don't work. Currently I can't see any history, it shows my last trip was 2023 (which is not true.)





Used to be good, but now it's just a huge waste of time and a massive rip off. Cashback stays pending until it becomes so old in your history, that it disappears from your log, and then you don't even know what what happened to it. Also, customer service used to be good. It was easy to get your cash back fixed. Now, they just give you the run around. I'm about done with them. Don't waste your time using them!





I am rather disappointed with the app because I have been waiting for cash back since Thanksgiving/Black Friday. Seeing as it is now May, I have waited more than 14 weeks/120 days after my purchases and still have yet to receive my cash back. The purchases have disappeared from my pending transactions. I'm just incredibly saddened with my experience in the within the last 6 months.





Absolutely terrible. All transactions I made with Rakuten went from pending to ineligible, there is no option for actually speaking with a customer service agent. When I made my purchases I confirmed that they were listed as eligible even if I did not use the browser extension (I never allow 3rd party tracking). Now, a month later it updates to "ineligible" and states that the reason is i declined 3rd party track (i.e. data gathering). Not enough space left for the rest of what I wanted to say





It's now 6/3, and I've had this app since 5/23/26. I've shopped at Target at least six times using my linked card, yet I still haven't received any rewards. The purchases even appear under my shopping trips, but no rewards have been credited. I've given it plenty of time, but nothing has changed. Very disappointing experience. I'll be uninstalling the app after posting this review.
Review Source: Google Play store public user reviews.
Yes, users can submit suggestions or feedback through the app's support section or by contacting customer service directly via their website.
Yes, the app collects personal data to enhance user experience, process transactions, and provide personalized offers, but it adheres to privacy regulations.
The app primarily functions online to track purchases and provide cash back offers, but some features may be accessible offline, such as browsing past deals.
Since the app does not require a subscription, users can simply stop using the app without any cancellation process.
There is no subscription cost for the app, as it operates on a free model that allows users to earn cash back without any fees.
Yes, you can change your email in your account settings after logging in. If you have trouble, reach out to customer service for assistance.
To activate your account, simply log in with your email and password, then follow the prompts to complete the activation process.
Once logged in, go to the "Cash Back" section in your account to view all your transactions and cash back status.
You can reach customer service via the help section on the Rakuten website or through the app. Look for the “Contact Us” option for assistance.
To log in on a different device, simply enter your registered email and password on the Rakuten login page. If you encounter issues, contact customer service.