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Ulta Beauty: Makeup & Skincare

Ulta Beauty: Makeup & Skincare

4.6
Rating
5,000,000+ Downloads
10.8 Version
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Information

  • Category: Beauty
  • Price: free
  • Age Rating: Everyone
  • Available on: /
  • Developer: Ulta Inc.
  • Updated on: Jun 29, 2026
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Discover the ultimate beauty experience with the Ulta Beauty app! Explore a vast selection of makeup, skincare, haircare, and fragrance products from top brands. Enjoy personalized recommendations, exclusive offers, and easy access to your favorite beauty essentials. With features like virtual try-ons and a rewards program, the Ulta Beauty app makes shopping for your beauty needs convenient and fun. Elevate your beauty routine and stay updated on the latest trends—all at your fingertips!

Features & Highlights

  • Virtual Try-On: Experience makeup like never before with the app's augmented reality feature. I often use this when I'm unsure about a lipstick shade; I can see how it looks on my own face before making a purchase.
  • Personalized Recommendations: The app analyzes my previous purchases and preferences to suggest products tailored just for me. This feature has saved me countless hours of browsing, especially when I was looking for a new skincare routine.
  • Exclusive Offers and Rewards: By using the app, I gain access to special discounts and rewards points that I can redeem for future purchases. Just last week, I received a notification about a flash sale on my favorite brand, which I wouldn't have known about otherwise.
  • In-Store Pickup: The convenience of ordering online and picking up in-store is a game-changer. I often use this feature when I need a product quickly, allowing me to skip the long lines and get exactly what I need.
  • Beauty Community: The app connects me with a vibrant community of beauty enthusiasts. I love reading reviews and tips from other users, which helps me make informed decisions about new products to try.

Real Experience Using "Ulta Beauty: Makeup & Skincare"

Application Scenarios

As a busy professional, I often find myself juggling work, social events, and self-care. The "Ulta Beauty: Makeup & Skincare" app has become my go-to companion in this hectic lifestyle. For instance, before a big presentation, I like to ensure my makeup looks flawless. I use the virtual try-on feature to experiment with different looks right from my office. This way, I can confidently choose a makeup style that enhances my features without the need for a full makeup session at home.

Another scenario is during my weekend shopping trips. I usually browse the app while waiting in line at the grocery store, checking out new skincare products that have been recommended to me. The personalized recommendations feature makes it easy to discover items that align with my skin type and concerns, ensuring I make the most of my shopping time.

User Experience

The user interface of the "Ulta Beauty: Makeup & Skincare" app is sleek and intuitive. Navigating through the various sections feels seamless, whether I'm looking for makeup, skincare, or hair products. The layout is visually appealing, with vibrant images that make browsing enjoyable. I particularly appreciate how quickly the app loads, allowing me to find what I need without any frustrating delays.

Feature workflows are straightforward; for example, adding items to my cart is as simple as tapping a button. I also love the ease of accessing my rewards points and tracking my orders. Overall, my experience with the app has been overwhelmingly positive, making it a staple in my beauty routine.

Pricing

The app itself is free to download, which is a significant advantage for beauty enthusiasts like me. While the products can range in price, Ulta often has sales and promotions that make high-quality beauty items more accessible. Additionally, the rewards program allows me to earn points on every purchase, which can lead to substantial savings over time. I find that the pricing is competitive, especially when considering the exclusive offers available through the app.

Updates & Support

Ulta Beauty consistently updates the app to enhance user experience and introduce new features. I’ve noticed improvements in the virtual try-on feature and the addition of new brands, which keeps the app fresh and exciting. Customer support is also commendable; I once had a question about my rewards points, and the response was prompt and helpful. The app provides easy access to support resources, ensuring that any issues can be resolved quickly.

Security & Privacy Review

As an American user, security and privacy are paramount when using any app, and the "Ulta Beauty: Makeup & Skincare" app does not disappoint. Available on both the App Store and Google Play, it has a solid reputation for maintaining user security. During registration, I was required to provide basic personal information, which is standard for most shopping apps. However, I appreciate that the app allows me to control what data I share, giving me peace of mind.

Regarding ads and tracking behavior, I noticed that the app does use targeted advertising based on my preferences. While this can be beneficial for discovering new products, I am always cautious about how my data is used. Fortunately, Ulta provides clear privacy policies and options to manage my settings, ensuring that I feel secure while enjoying the app's features.

Pros
  • Wide range of brands for every beauty need
  • Expert beauty advisors offer personalized recommendations
  • Frequent rewards program for loyal customers
  • Exclusive products unavailable at other retailers
  • Convenient online shopping with easy returns
Cons
  • Limited product availability in certain locations
  • Higher price points on some brands
  • Inconsistent customer service experiences across stores
  • Store layouts can be confusing to navigate
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User Reviews

(214K Reviews)
  • Bree
    2024/10/23

    Three issues: 1) I cannot place ANY orders online with any credit or debit payments. It is not a bank issue, I've checked. 2) You can't submit a help desk ticket properly because you can't select a subcategory which is required. 3) You can't add a coupon on the app because the keyboard won't disappear long enough to click "done". You're forcing me to shop at sephora, which i don't want to do, but never any responses here so I'm sure you don't care.

  • Amanda B
    2025/08/26

    I just had to update the app and now it won't log me in. I'm putting in my correct email and password and it keeps sending me a code to enter to verify that it's me. Once I enter the code it sends me back to the create an account page. I'm just going in circles. I've tried to reach out to customer service but I keep getting an "error page not found" message. So for now, I can't use the app.

  • Jazz M
    2026/06/22

    Not the greatest app. Could be a lot better with the ability to search key words instead of having to be exact. Also if you could add a Pic to your review if you're using the app. Stupid that it doesn't let you unless you go to the actual website. Also being able to thumbs up or down the image reviews when looking at them separately. iykyk. Plus the questions section is dumb because they don't keep them posted.

  • Janet Bracco
    2026/06/09

    I would give it a zero if I could. I try to sign it. It takes a long time to load...if it loads at all! i have called customer service and there is nothing that customer service can do about it. It is a technical issue. I sign in with my email and password. Have to have the verification code. go to my messages. get the code. sometime i have to put my entire email and password in again. Pass code invalid, or if it does go through...the app takes a while to load up. It is an endless loop.

  • Sara Conte
    2026/05/14

    No words can describe the regret that I have for the app or Ulta Beauty in general. Hard to navigate, unorganized, coupons/offers that are not applicable and exclude just about everything. When an offer has a long note at the bottom listing exclusions, it is a red flag. Do not get pulled into the offers at the salon either - just go to Great Clips or use a bowl and scissors at home. It would be cheaper and less stressful.

Review Source: Google Play store public user reviews.

FAQ

Does Ulta Beauty: Makeup & Skincare collect my personal data?

Yes, the app collects personal data such as your name, email address, and purchase history to enhance your shopping experience and provide personalized recommendations.

Does Ulta Beauty: Makeup & Skincare offer a free trial or free version?

The Ulta Beauty app is free to download and use, with no subscription fee or trial period required. Users can shop and access features without any cost.

Does Ulta Beauty: Makeup & Skincare require an internet connection?

Yes, an internet connection is required to access the app's features, browse products, and make purchases.

How can I contact support or send feedback for Ulta Beauty: Makeup & Skincare?

You can contact Ulta Beauty support through the app's help section, visit their website, or reach out via their customer service phone number for assistance or feedback.

How do I manage or cancel my Ulta Beauty: Makeup & Skincare subscription?

Since the app does not require a subscription, there's no need to manage or cancel any subscription. However, you can manage your Ultamate Rewards account through the app.

How to use Ulta Beauty: Makeup & Skincare

Can I reset my password in the Ulta Beauty app?

Yes, tap on 'Forgot Password?' on the login screen to receive a reset link via email.

How can I contact Ulta Beauty customer service?

You can contact Ulta Beauty customer service at 1-866-983-8582. They are available for assistance with your inquiries.

How do I activate my Ulta Beauty app?

Simply download the app from the App Store or Google Play, then log in or create an account to activate it.

How do I log in to my Ulta Beauty account?

To log in, open the app, tap on 'Account,' and enter your email and password.

How do I update my account information in the Ulta Beauty app?

Go to 'Account,' select 'Account Settings,' and update your information as needed.

What's New

  • Performance improvements and bug fixes: Enjoy a smoother, more reliable app experience.
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